When you visit a website for the first time, small text files (Cookies) are sent to your device's browser. Session cookies remain only the time of the visit and "vanish" when the browser is closed. Persistent cookies remain active even after the browser is closed and help the sites to remember the user's data and browsing preferences.
Cookies contain different information and are used for different purposes (efficient navigation on the pages of the same site, profiling in order to send targeted promotional messages, analysis of the number of visits to the site ...).
Third-party profiling cookies
Browsing the internet, the user can also receive cookies sent from sites or from different web servers (third parties) on his terminal, on which some elements (images, external links) on the site that the user is visiting may reside.
The legislation on cookies aims to regulate especially the use of these "advertisers" who collect, often without the user's knowledge, personal data that are crossed to build consumer profiles to "hit" with targeted invasive promotions.
Google Analytics with anonymized IP for statistical purposes
Google Analytics is a web analytics service provided by Google that uses personal data collected in order to track and examine the use of this Application, compile reports and share them with other services developed by Google. Google Analytics generates detailed statistics on site traffic and is the tool used by almost all businesses on the web.
The Valvole Hofmann site is made with the CMS Kalì which disables the sharing with other services developed by Google making the user's IP address anonymous.
Google states that: "Analytics mainly uses proprietary cookies to generate reports on user interactions with the websites of Google Analytics customers. These cookies are used to store non-personal information. For customers who use the advertising features of Google Analytics, Google advertising cookies are used to enable features such as remarketing for products like AdWords on the Google Display Network. "
Browser add-on for deactivating Google Analytics
To prevent the use of your data by Google Analytics you can use the browser add-on to disable the Google Analytics JavaScript. This add-on sets the Google Analytics JavaScript code (ga.js, analytics.js and dc.js) that runs on websites so that it does not send information to Google Analytics.
If you wish to disable Google Analytics, download and install the add-on for your web browser (compatible with Chrome, Internet Explorer 8-11, Safari, Firefox and Opera).